Prepared for Home Leisure Direct · Content and Social Media Executive application · July 2026

You sell fun.
Your short-form video doesn't show it yet.

A quick outside view of your channels, your competitors and the content I'd start filming in week one. Put together with public data and a lot of respect for what you've already built.

Alexandra Kulykova · Thornbury, ten minutes from your Elberton showroom

The break

Where your channels stand

You've built real assets. A YouTube channel buyers actually watch before spending thousands. An Instagram with a proper following. Europe's biggest games room showrooms as a free film set. The gap isn't effort. It's that the content speaks in a promotional voice, and short-form audiences scroll straight past that voice.

Channel
Where it is
The honest read
YouTube
Strong
Long-form reviews that help people buy. Working well. I wouldn't touch the formula, I'd feed it clips.
Instagram
~22k followers
Around 3,600 posts to get there. Years of steady effort, mostly catalogue-style. Big volume, modest return per post.
Facebook
~88k followers
Your biggest audience, and it skews towards the demographic that actually buys. Mostly sale posts today, so there's room to feed it stories, not just offers.
TikTok
~4.9k followers
Product promos with hashtag soup, on a platform where your product is a natural star. This is the biggest open goal.
LinkedIn
~1k followers
You've supplied Google, Sky and Premier League clubs, and you run the Competitive Socialising conference. Almost none of that story is being told here.

Figures from public profiles, early July 2026, rounded.

The table

Nobody owns short-form in your niche

Even Liberty Games, the category's strongest name, has only around 5,600 Instagram followers and just over 400 posts. Smaller games room retailers barely register on social at all. So the position of "the games room brand people actually follow for fun" is sitting there unclaimed.

That matters because in this category content does two jobs at once. It entertains a scrolling audience today, and it's still there doing quiet sales work months later, when someone with a spare garage and a bonus starts searching. Whoever builds that library first gets the category's organic attention, and it compounds. Right now the door is open.

The moment

The market is moving your way

Competitive socialising has grown past 800 UK venues, up 58% since 2018, with forecasts of around 1,100 by 2030. Industry surveys suggest roughly two thirds of consumers have visited a traditional pub offering games, and four in five said it improved their visit.

You already sit at the centre of this. You supply the venues, you run the conference, you know the operators by name. What's missing is the public-facing content layer that turns that position into audience. Every pub installation, every delivery day, every trend in the sector is filmable material that supports both sides of your business, home buyers and commercial clients.

Market figures from Savills research and KAM consumer studies, published 2025 to 2026.

The shots

What I'd film first

Six formats, all buildable with your showroom, your team and your delivery calendar. No agency, no big budget. Each one is a repeatable series, not a one-off.

Series

Trick shot Tuesdays

The most reliable viral genre in cue sports. One shot, practised for a week, filmed from three angles with a slow-mo payoff.

First video: a colleague sinks three balls with one cushion shot. Caption: "Day 4 of practising this. Worth it."

Satisfying

The re-felt

Stretching new cloth over slate is pure ASMR. Your fitters do it every week and nobody films it. Process content like this holds attention without a single word.

First video: old worn cloth off, new tournament green on, first break. 40 seconds.

Transformation

Garage to games room

Before and after is the most durable format in interiors content. You have real deliveries into real homes every week.

First video: empty double garage at 9am, finished games room by 4pm, owner's reaction as the payoff.

Curiosity

How much does that cost?

People love price reveals on things that feel out of reach. A five-figure pool table is content before anyone even plays on it.

First video: "The cheapest and most expensive pinball machine in our showroom." Side by side.

Nostalgia

The sound you heard in 1995

Arcade machines are a nostalgia engine for the exact audience that buys them, people in their 30s to 50s with space and disposable income.

First video: close-up of an original cabinet booting up, coin drop, that startup chime. No voiceover needed.

Behind the scenes

My office is an arcade

POV and trend-sound formats set in Europe's biggest games room showroom. Your whole team is the cast. This is also where influencer visits slot in naturally.

First video: "POV: it's your lunch break and your office has 100 arcade machines."

The plan

First 90 days

Month 1 · Set up the rack

  • Content calendar and filming rhythm agreed with the team
  • Two filming days at the showroom, batch shooting for three weeks of posts
  • Launch two formats and post consistently, not in bursts
  • Baseline numbers recorded so we know what improvement looks like

Month 2 · Test the angles

  • All six formats live, weakest two dropped by the data
  • First influencer and creator outreach, starting with visits to the showroom
  • Email and SMS tied to the best-performing content themes
  • Delivery-day filming folded into the logistics calendar

Month 3 · Call the pocket

  • Double down on the two formats the numbers back
  • First creator collaboration published
  • B2B story content trialled on LinkedIn around venue installs
  • Quarter review against KPIs, plan for the next quarter

Calling the eight ball

Why I think I can do this

I've already done this once in a far harder category. Dentistry. I took a clinic's channel from polite promotional posts to entertainment-first content, and it worked. Games rooms start with an unfair advantage: your product is fun before the camera even turns on.

200,000+

views on one organic reel for Just Smile Dental Clinic, with 3,500+ interactions

350+

videos produced across six years in video production, for consumer and B2B brands

10 min

from my front door in Thornbury to your Elberton showroom, car and full UK licence included

See the work

Just Smile Dental Clinic reel, 203K views The 203K-view reel Just Smile Dental Clinic, short-form ↗ A dish, start to finish Short for social Trend-led vertical edit ↗
Product video, portable speaker Product video Consumer electronics, the category closest to yours ↗ Brand film edit Brand film edit A longer edit cut from client footage ↗

Alexandra Kulykova · 07493 797 383 · magksada@gmail.com